The study analysis the benefits, threats and opportunities presented within the East African Community (EAC) Common Market arrangement which currently comprises 5 member states: Tanzania, Burundi, Rwanda, Uganda and Kenya. The proposed EAC’s regional integration process included the formation of a Free Trade Area; a Customs Union; a Common Market; a Monetary Union and further reaching a Political Federation. Currently, the region has achieved the implementation of a Common Market (CM) for which a protocol came into effect on 1st July 2010. The quality of the business environment affects the cost of doing business and thus a country’s attractiveness to investors and its international trading competitiveness.
The results of the study identifies some key sectors that can leverage Tanzania’s position in the EACM. These sectors as well as some other cross–cutting issues were highlighted in the EACM protocol as important facilitators of integration and cooperation. It was asserted that in view of its rich soils, varied climate and population, Tanzania is a sleeping giant. However, deliberate, robust, coordinated and strategic actions under strong government leadership and appropriate involvement of the private sector are required, for the country to effectively participate in the unfolding Common Market.