The Association of Small Scale Enterprises in Tourism (ASSET) was established in April 2000 in order to bring together, advocate for, and promote a large number of small enterprises that were active in the tourism industry in Gambia. The Association is a member type of organization.

ASSET main interest areas include among others :

• improve the tourism product in Gambia
• provide assistance to members with product development, marketing, training, quality control and access to finance
• the protection of small-scale business interests in the mass market tourist industry
• contribute to sustainable development within the Gambian Tourism Industry using principles and practice of Fair Trade in Tourism